[기업분석] 홍이(Hony Capital) 중국 자본시장 큰 손 … 컴퓨터재벌 레노버그룹, SK최태원 회장 딸 최민정 입사

[글로벌이코노믹 김대호 소장] 중국 홍이 투자가 주목을 끌고 있다.

홍이투자는 최태원 SK그룹 회장의 둘째 딸인 최민정가 최근 입사한 곳이다.
홍이투자는 중국 최대 컴퓨터 제조기업인 레노버를 소유한 레전드 홀딩스의 투자전문 자회사이다.

홍이투자가 주로 투자하는 곳은 에너지와 정보기술(IT) 그리고 소비재 등이다.

홍이투자는 2003년 출범했다.

Founded in 2003 and sponsored by Legend Holdings Corporation, Hony Capital is a buyout private equity firm focused on the Chinese market.

홍이투자는 현재 7개의 사모펀드와 2개의 인민폐 펀드를 운영하고 있다.

Hony Capital currently manages seven private equity funds (five USD funds and two RMB funds) and two RMB mezzanine funds with more than RMB48 billion assets under management.
A combination of domestic and international high-quality resources enhances Hony Capital’s ability to provide portfolio companies with value-added services. Hony Capital has invested in nearly 80 companies in the areas of machinery and equipment, pharmaceutical and healthcare, consumer products and channels, media and entertainment, financial services, and others. As of the end of 2014, portfolio companies of Hony Capital had a combined asset of RMB1,845 billion, total sales of RMB536 billion, and total pre-tax profits of RMB37 billion, providing more than 450,000 jobs.

Hony Capital is reputed as an "expert of SOE restructuring" for its achievements in restructuring of SOEs and exploration of mixed ownership. Nearly 30 SOEs invested by Hony Capital have realized a steady and rapid increase in business value. Among them, some have grown into highly competitive businesses with the world’s leading industry position. Hony Capital’s standardized, efficient and professional value-added services have won a high degree of recognition from the invested enterprises and local governments.

Hony Capital is actively committed to promoting Chinese enterprises and capital to go out and foreign enterprises and capital to come in. In recent years, Hony Capital has proactively practiced in-bound cross-border investment and constantly promoted financial and policy innovation. In September 2013, Hony Capital became one of the first 25 enterprises that registered in China (Shanghai) Pilot Free Trade Zone (FTZ). Since it completed the FTZ’s first PE cross-border investment in January 2014, Hony Capital has invested the RMB funds under its management in several leading companies in the European and American markets.

In 2013 Hony Capital had just completed implementing an electronic fund accounting system and in 2014 began searching for a portal to manage investor communications.

Initially, Hony Capital had been using email to share notifications and reports with its large number of Limited Partners (LPs) across borders and over a wide range of time zones. This method of sharing information not only posed potentially serious security risks, it was tedious and inefficient: LPs could not access data and documents on demand, creating delays in business decision-making and placing drag on deal flow.

To communicate to LPs before, individual emails had to be created for every LP, creating unique files for each one. With the number of LPs requiring information, and the number of report requests received each month, the resulting workload was staggering.

In addition, emailing reports didn’t have the level of security Hony Capital wanted - they could not track downloads or forwards, or know where their content would end up. There was serious concern over active deal information falling into the wrong hands.

Hony Capital needed a faster and more efficient – and safer – method of sharing information and directives with its LPs around the globe.

Hony Capital considered several portal solution options to update and streamline its investor communications. Ultimately, Hony Capital chose Intralinks® because their IR team noted that Intralinks had the largest LP base. Intralinks was able to provide strong references from existing clients for their finance team; and Hony Capital’s IT team recognized Intralinks’ proven high levels of security.

Hony Capital’s goal was to make investor communications both easier and more secure. The Intralinks Platform provided Hony Capital with a central repository for all its deal-related data and files – simply organized with a familiar file folder structure, deeply secure with multilevel encryption, and easy to use with an intuitive interface.

The platform allowed Hony Capital to fine-tune document access permissions, customized to each user and defined down to the folder and file levels. Document watermarking capability established visual ownership and authorship proof, which inhibited unauthorized sharing by Hony Capital’s partners. The Intralinks Platform also tracked all user activity, showing who accessed which documents, when, and for how long.

Previously, when using email to communicate with investors, Hony Capital had one manager dedicated to each fund – so collaboration and team management were not possible. With Intralinks’ cloud-based solution, Hony Capital was able to provide seamless multiple management coverage on projects and add collaboration synergies.

The Intralinks Platform provided Hony Capital and its partners with round-the-clock, round-the-world access to deal information. Secure mobile-device access added even more working options for Hony Capital and its partners.

To find existing content, LPs simply needed to log to the platform and search. For new content, LPs received notifications that new documents relevant to their deal or interests were available – and they could access them instantly, the moment they were posted.

The platform’s user-access tracking feature enabled reporting that helped Hony Capital better manage their deal flow processes, established a clear post-deal activity record that prevented any claims of non-disclosure during due diligence, and established audit readiness that made regulatory compliance easier and particularly useful in the kinds and levels of cross-border dealmaking that is a hallmark of Hony Capital’s business.


In Intralinks, Hony Capital found a technology partner that closed the gaps in its LP reporting and communication processes, with a more secure, efficient, cloud-based single solution that was easy to set up, implement, and support.

홍이투자는 중국에서도 알아주는 투자회사이다. 메이저 10대 투자회사중에서도 선두권이다.

최민정씨는 홍이투자의 글로벌 인수합병(M&A) 팀에서 근무 중이다.

최민정 씨는 지난해 11월 해군 중위로 전역했다.

제대이후 중국에 머물며 진로를 고민하다가 최근 홍이투자에 입사했다.

최민정씨는 중국 인민대 부속 중·고등학교와 베이징대 경영대학을 졸업했다.

해군에 입대하기 전에는 글로벌 투자은행과 벤처캐피털에서 근무했다.

2014에는 한류제품을 중국에 판매하는 온라인 쇼핑몰인 판다코리아닷컴을 공동으로 설립하기도 했다.


김대호 소장 tiger8280@g-enews.com